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Geely Zeekr 001 2021.

Geely Zeekr 001 2021.

Geely Zeekr 001 2021.

Electric liftback Zeekr 001: the firstborn of the next Geely sub-brand.

The Chinese concern Geely has formed another electric sub-brand — Zeekr, under which the most expensive premium models will be produced.

The Chinese are clearly confused with the name of the newly-made brand. So, the first two letters here are an abbreviation for «Zero Emission» («zero emission»), and the letter «e» in the middle symbolizes three words at once, namely «Electric-Evolution-Era».

In turn, the ending «kr» denotes the noble gas krypton, which has neither taste, nor smell, nor color, therefore its name is translated from Greek as «hidden».

The business was not limited to the announcement of a new brand, and the Chinese immediately presented the first model of the brand — the Zeekr 001 liftback. However, the latter is not a full-fledged novelty and is a serial version of the Lynk & Co Zero concept shown in the twentieth year.

Interestingly, on the way to the series, the electric car has hardly changed, retaining the Lynk & Co proprietary exterior design with frameless doors with retractable handles. The developers again began to radically change the interior, so the new Zeekr 001 differs from the mentioned concept only in small decor.

Geely Zeekr 001 2021.

At the same time, the car is equipped with an 8.8-inch screen of a virtual device with a projection display, as well as a large 15.4-inch tablet of the multimedia system. The Chinese completely abandoned the analog keys, so the sensors are used here even on the steering wheel spokes.

Zeekr 001 is built on the basis of the new electric vehicle platform SEA (Sustainable Experience Architecture), developed by Geely specialists. The liftback reaches a length of 4,950 mm, while its wheelbase is 2,999 millimeters.

Why Geely needed another electric vehicle brand is not very clear, because the structure of the Chinese holding already includes Chinese Lynk & Co and Geometry, Swedish Volvo and Polestar, British Lotus and LEVС.

Geely Zeekr 001 2021.

Nevertheless, Li Shufu, founder and chairman of the board of Zhejiang Geely Holding Group, wanted to launch another brand, and at first it will storm exclusively the Chinese market, and its international prospects are still under study.

The fundamental difference between Zeekr and other brands is the deep integration of the client into a kind of super ecosystem. Translated from marketing into Russian, this means that Zeekr will make money not only from the sale and maintenance of electric vehicles, but also from a variety of digital services and related products.

Zeekr’s clients will be united into one big club, and even, according to rumors, they will be able to own shares in the manufacturing company in order to rally even closer with it and never leave it to competitors.

Zeekr electric vehicles will be positioned in the premium segment, but in China, as you know, the concept of “premium” is very blurred today, even outright consumer goods are labeled with it, so Zeekr focuses on specific leading brands, namely Tesla in terms of business models and Mercedes -Benz in terms of subjective perception of product quality (Tesla, as you know, with quality is very far from ideal).

Geely Zeekr 001 2021.

Zeekr’s new products, which will debut each year, will be based on the open source modular platform SEA (Sustainable Experience Architecture), announced at the Lynk & Co Zero concept last September.

Today it turned out that Lynk & Co Zero is the first model Zeekr 001: on last year’s concept, the nameplates and rims were simply replaced, and the Zeekr emblem on the hood is generally the same as that of Lynk & Co. Chinese automotive portal Autohome reports that Zeekr 001 will debut in full on April 15th.

Lynk & Co Zero, aka Zeekr 001, is a large Porsche Panamera-type liftback with a wheelbase of 2999 mm and an overall length of 4950 mm. There is no information about the power plant yet, it is only known that the power reserve on one charge will be 700 km according to the outdated «vegetable» cycle NEDC (it is still used for certification in China), and the Chinese liftback will be able to accelerate to 100 km / h in less than in 4 s.

Geely Zeekr 001 2021.

The air suspension will be able to vary the ground clearance in the range from 150 to 220 mm, that is, the Zeekr 001 can be supplied to the consumer as a crossover. The frameless door windows and the elongated profile give the Zeekr 001 the coveted premium gloss.

The driver’s seat is designed like a cockpit, a plastic poker «floating in the air» separates the pilot from the front passenger. The instrument screen has a diagonal of 8.8 inches, multimedia — 15.4 inches. In the decoration, of course, only premium quality eco-materials are used.

We add that the SEA platform will be not only for Zeekr models, new items of other brands from the collection of the Geely holding, including Volvo, Polestar and Lotus, are being developed on it. Geely offers the same «cart» for money to third-party companies that do not want or cannot develop electric vehicles on their own.

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