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Lancia Ypsilon 2024.

Lancia Ypsilon 2024.

Lancia Ypsilon 2024.

The management of the new automobile giant Stellantis (which includes Groupe PSA and Fiat Chrysler Automobiles) promised that it would give all of its brands a chance to survive, including the outright outsiders, i.e. Lancia.

The only surviving model of the once legendary brand — subcompact hatchback Ypsilon — has been updated once again, which means its career path in the native Italy will continue, despite its advanced age.

The current third generation Ypsilon has been produced since 2011 in the Polish city of Tychy along with the gasoline-powered Fiat 500 (not to be confused with the all-new electric Fiat 500e).

The press-service of the brand considers the present Ypsilon as the fourth generation, fairly pointing out that it is the ideological successor of Lancia Y10 — a hatchback, which in the mid-80s was the first in the world to introduce premium standards of comfort in an urban small car.

Modern Ypsilon is also positioned as a premium model, but the prices are quite democratic — from 9,500 euros with taking into account subsidies from the Italian government.

In contrast to the Fiat 500 to buy Lancia Ypsilon outside of Italy today is almost impossible, and for a mono-market model, its commercial success is quite decent: in Covid 2020, according to the resource CarSalesBase, sold 43,076 units, 26.8% less than in 2019.

In the ’90s, when the model was sold throughout Europe, Ypsilon annual runs were approaching the 150,000 mark.

Lancia Ypsilon 2024.

The first restyling of the current Ypsilon experienced in 2015, and now, therefore, the third youth: the front grille received «historical» vertical chrome bars, the headlights got LED «whiskers» of daytime running lights, their shape is repeated by a chrome arc in the re-designed bottom of the front bumper. The stern has not been touched.

Inside the cabin — new upholstery options, including recycled plastic, a new top multimedia system with a 7-inch touchscreen and support for smartphone interfaces Apple CarPlay and Android Auto.

Lancia Ypsilon 2024.

The standard equipment includes the EcoChic outdoor air purification system with Mopar Prime filters — they capture 98% of particulate matter, 99% of allergens, and reduce the risk of mold and bacteria by more than 98%. Alas, there is no mention of COVID-19 protection.

The engine lineup for the Ypsilon was updated last year.

Lancia Ypsilon 2024.

Lancia especially emphasizes soft-hybrid version with a three-cylinder 1.0-liter gasoline engine Firefly rated at 70 hp.

A bolted-on 12-volt starter-generator and a small lithium-ion battery working in tandem can reduce CO2 emissions by 12% and gain access to tax credits.

But there’s also a 1.2-liter Fire four (69 hp) capable of running on liquefied propane and gasoline, and a 0.9-liter TwinAir 2-cylinder methane motor (70 hp) in the range. Transmission is manual only, 5- or 6-speed.

What will happen to the Lancia brand next? Stellantis has not yet made public a clear program of its brands, but it is already known that Lancia is in one premium «bush» with Alfa Romeo and DS — new models of these three brands will be developed under a single project, but in a significant separation from the mass brands Citroen, Fiat, Jeep, Opel and Peugeot.

Lancia Ypsilon 2024.

That is, in the future (tentatively after 2024) Lancia will cease to be a slightly improved version of Fiat and will become a full-fledged player of premium segment.

Another thing is that the prospects of this brand outside of Europe are rather vague — it is just badly known.

The depressingly weak sales of DS cars in China, in the development and promotion of which a lot of money has been invested, and equally depressing sales of Fiat cars in the USA, suggest that it is not worth trying to promote Lancia as a global brand, but the bosses of Stellantis, of course, see better.

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